Demetrius Harmon is the CEO and founder of the brand You Matter. Demetrius use to self-harm and wanted to bring awareness about it. He did this by making hoodies. He promoted his hoodies by making videos and doing photoshoots. There are many things that attract people to these hoodies but one thing that really caught their eye is that on the wrist it says "I feel weak but I know I'm strong". So when people look down at their wrists they don't see the scars they see the positive affirmation. I was really inspired by him and his brand so I decided to make some advertisements for him.